How to Add Your Business to the Held In Motherhood Directory (and Make the Most of It)

If your business supports women through pregnancy, birth, postpartum, or motherhood — Held In Motherhood is a space for you.

This free directory was created to help mamas in South West Victoria find the care they need, when they need it — all in one place. Whether you’re a doula, physio, herbalist, sleep consultant, or offer movement classes or meal delivery, your presence here matters.

Here’s how to get your business listed and make the most of your spot in the directory.

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📝 How to Add Your Business

1. Register for a free account

Find the ‘Sign In’ button in the top menu and select ‘Register’ to create your login. You’ll be asked to complete your Profile first. Note: this is seperate from creating your listing.

2. Click “Add Your Business”

Once you have created your Profile, you can now add your business listing (for free)! Select the ”Add Your Business” or “+” button in the top right corner.

3. Fill out your business details

You can now fill out the details for you listing! Include your business name, location, contact info, and relevant category (e.g. Allied Health, Mental Health, Community). If you can’t find the right category, choose the most similar one – then send us an email so we can create a new category for you if necessary.

4. Submit your listing

We review every submission. You’ll receive an email once approved, or if we need any edits before publishing. Once it’s approved, you can see it live on the directory and even edit your listing whenever you like.

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Why It’s Worth Being Listed

• It’s completely free
• You’ll be found by local mamas actively searching for support
• It’s easy to update your listing anytime

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How to Make the Most of Your Listing

Being on the directory is great — but let’s make sure your listing works for you.

Here are a few ways to get the most out of it:

✔ Write a thoughtful description: Your “About” section is where mothers get a feel for who you are. Be warm, clear, and personal. Let them know what you offer, and why it matters.

✔ Choose the right category: Pick the most relevant category — or reach out if you’re not sure where you fit. We can help you get placed in the right space.

✔ Keep your info up to date: Log in and edit your listing anytime. Got a new phone number, website, or offering? Update it so families can reach you easily.

✔ Share your listing: You can share the direct link to your listing on your website, socials, or in emails.

✔ Write a guest blog: Have something to say? Contribute to the Held In Motherhood blog and share your voice with our community. Please fill out this form or contact us if you’re interested!

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Questions?

If you have questions, need help with your listing, or want to chat about contributing to the blog, I’d love to hear from you.

Reach out any time at hello@heldinmotherhood.com