At HELD In Motherhood, our directory isn’t just a list of services. It’s a village.
It’s a place where mothers can come — often tired, overwhelmed, or unsure — and find support they can trust.
Which is why every listing inside HELD matters.
If you’re joining our directory as a business or community group, we are so grateful you’re here. This guide is here to gently walk you through what to include in your listing, so it feels clear, warm, and genuinely helpful for the mothers who will read it.
Because the way you present your work matters just as much as the work itself.
Start With The Basics
First, we’ll need the practical details:
- Business or group name
- Your location (suburb/region)
- Whether you offer online services
- Website
- Social media links (if applicable)
- Contact email and/or phone number
This helps mothers quickly understand where you’re based and how to reach you.
Clarity builds trust.
Your Short Description (The First Impression)
This is often the first thing a mother will read about you.
In 50–100 words, share:
- Who you support
- What you offer
- How it helps
Keep it simple. Keep it human. Avoid jargon.
Instead of listing qualifications or techniques, focus on how a mother might feel after working with you.
For example:
We support women through pregnancy and postpartum with personalised pelvic floor physiotherapy. Our approach is gentle, educational, and empowering — helping you understand your body, feel confident in your recovery, and know you’re not alone in the process.
When in doubt, imagine explaining your work to a friend who just had a baby.
Your Extended Description (If You’d Like To Share More)
This is where your heart can come through.
You might share:
- Why you care about supporting mothers
- Your philosophy or approach
- What makes your service unique
- Your experience or qualifications
You’re welcome to write in first person. Authenticity is always more powerful than polished marketing language.
Mothers don’t connect to perfection — they connect to real.
Using Keywords (So Mothers Can Actually Find You)
When a mother comes to the directory, she’s often searching for something specific — even if she doesn’t quite have the words for it yet.
She might search:
– “pelvic pain” instead of physiotherapy
– “breastfeeding help” instead of lactation consultant
– “natural support” instead of naturopath
This is where keywords matter.
When writing your description, try to gently include the different words someone might use to find your service. For example, if you’re a herbalist, you might also include words like naturopath, natural medicine, or holistic support. If you’re a doula, you might include birth support, postpartum care, or new mum support.
This doesn’t mean overloading your listing or making it sound unnatural — it simply means weaving in a few extra ways a mother might be searching for you. Think of it as meeting her where she is.
You can also include a short line of keywords at the end of your listing (similar to how they’re used on social media), for example: birth support | doula | postpartum support | fourth trimester care
The more clearly and naturally you describe what you offer, the easier it is for the right mothers to find you — even if they didn’t know exactly what they were looking for.
If You’re Offering Something to HELD Members
If you’re providing a special offer for HELD members, please clearly outline:
- What the offer includes
- Any exclusions
- How to redeem it
- Whether there’s an expiry date
For example:
HELD readers receive 10% off their initial consultation. Simply mention the code “HELD10” when booking. Valid until 31 December 2026.
If you’re a free or donation-based community group, simply let mothers know that.
Practical Information Mothers Need
Help make the next step easy. Please include:
- How to book (link, email, DM, referral required?)
- Whether you have a waitlist
- Accessibility details (pram-friendly, wheelchair access, home visits, telehealth)
- Any important notes (private health rebates, Medicare eligibility, etc.)
The easier it is to take action, the more likely a mother will reach out.
Photos (Optional, But So Helpful)
If possible, include:
- A high-quality logo
- 1–3 real images of your space, service, or you
Authentic photos create warmth and familiarity.
The Heart Behind HELD
HELD In Motherhood prioritises:
- Compassion
- Non-judgemental support
- Evidence-informed practice
- Inclusivity
- Respect for maternal mental health
We may gently edit listings for clarity or formatting so the directory feels cohesive — but your voice and intention will always remain yours.
A Gentle Reminder
When writing your listing, ask yourself:
Would this make a tired mother feel safe reaching out?
If the answer is yes — you’re on the right track.
If you feel aligned with the heart behind HELD In Motherhood — if you genuinely care about supporting mothers in a way that is compassionate, respectful, and non-judgemental — we would love to welcome you into this village. The directory isn’t about being the biggest or the loudest. It’s about being intentional. It’s about creating a space where mothers can land softly and know they are supported by people who truly care. If that sounds like you, we invite you to apply and become part of something that is growing gently, thoughtfully, and with mothers at the centre of it all.
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